![]() It has since been updated to reflect changes in the AdWords Editor with the release of version 12.1. Note: This article was originally written when AdWords Editor 11.0 was released. ![]() It’s still not the prettiest program you’ll see but compared to previous versions it’s downright gorgeous. However, Google recently took steps to improve things by releasing AdWords Editor 12.1, which brings some useful new features and a significant interface overhaul. The editor, which allows you to download your AdWords account to let you work on it offline, remains the best and quickest option for making bulk changes, and for any changes where you need to double-check your work before taking it live.īut while the online AdWords interface has continued to improve every year, the Editor has been relatively stagnant with an ugly, outdated interface and in some cases weirdly limited features. This entry was posted in Blog, PAA and tagged AdWords, Google Ads on Septemby Jason McDonald.For years, PPC ninjas (and ninjas-in-training) have sung the praises of Google’s powerful AdWords companion program: the AdWords Editor. So often with Google Ads there ARE rules but they just do not make them public. See if they run, and if not work on the scenarios above to figure out what the actual rules are. Restricted term can not even be on your website.Restricted term cannot be advertised against – at all.Example: “Rolex” or “Drug Rehab” (USA only). Restricted term can trigger the ad AND be in the ad itself IF you have an approval.Restricted term can trigger the ad but not be in the ad itself.If they are not running, look at your scenarios – Your best bet is to run ads and then debug why they are not running. Check out this unhelpful thread on the AdWords community, here and here. Watch Restricted Keywords on Google Ads – How to Identify or Find a List of Restricted Keywords on YouTube.ĭoes Google have a clear list of restricted terms or the rules? Of course not. These often are allowed as “triggers” but you can NOT use the term in the ad unless you have an approval from Google and the mark owner. You can’t advertise ANYTHING until you remove the offending terms. These would be words like P / R / P if the word even occurs on your website ALL ads are banned for that domain. #3b – totally banned INCLUDING on your website. No ads are allowed, even if the ads do NOT include the trademarked terms. The words “AdWords” or “Google Ads” are examples here. So no “printer repair” in headlines, but OK in call outs. You can run ads “triggered” by this keyword but not include the term “printer repair” in your ads except possibly in call outs. ![]() If you have a certification in the United States, you can run Google Ads against them – but you have to meet certification requirements. #1 – d / r/ u / g rehab, alcohol t / r/ e/ a/ t/ m/ e/ n/ t and related keywords. I’ve learned about them as I run into them for clients. Google is not transparent about which words are on the list and what the restrictions mean. Certain keywords are “restricted” on Google Ads, which means either that they are completely banned (meaning you can’t run ads against them), or that you have to be approved, get a license, etc.
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